Creators of the new Hope.Act.Change Website (featuring will.i.am), Syrup
There is a movement that is erupting! Come and be a part of it!
From Syrups' Rob Holzer:
Syrup's latest project which has been a true labor of love and one of the most exciting, inspiring, and challenging projects for us in recent memory. I felt it was important enough to share with all of you.
Syrup was brought into a very interesting project related to the 2008 US campaign season. As many of you probably already know after seeing the video on the Web, will.i.am, producer and lead singer of The Black Eyed Peas wrote a song called the "Yes We Can Song" after being inspired by Senator Barack Obama's New Hampshire speech. He used Barack's words and put them to music and then brought together many of his friends, fellow musicians and actors to record the song. He then called our friend, Director Jesse Dylan, to shoot a video of the song. Jesse then called us and asked Syrup to get involved and build a website that would find a way to include the greater public online in the ideas behind the video - supporting hope and change in America.
I'm proud to say that we've done just that:
This website is a place where people can come together to be a part of something bigger than themselves. People are able to submit their photos (and eventually videos and words) to the site and become a part of our "collective video"; a digitally rendered mosaic super-imposed on the Yes We Can Song video.
This is the first in a planned series of data visualizations that will explore human collective intelligence and collaboration in an effort to bring about change - in this case, the course of American politics.
This has been an unbelievable project to say the least: a song written and recorded by multiple major recording artists, musicians and actors in 1 day; a video concepted, shot and produced 3 days and posted to the web, garnering nearly 30 million views in one week! ...and finally a website conceived, designed, programmed by Syrup and posted live on the web in 1 week. A monumental effort to say the least!
...and this is just the beginning - there has been a flood of support and more musicians, artists, celebrities, coders, and writers will be getting involved, and over the next weeks and months this site will grow and develop in ways we can't truly predict today.
This site and 'movement' has grown and become much more than any single candidate, and we believe it has the potential to live on long after the campaign is the focus.
I invite you all to visit the site and see the work which pushed our team to its limits and is a great study in collaborative action online.
We look forward to the continued development of the site. Please if you feel you can add to the project in any way, or if you have any questions about it, feel free to reach out and call or write!
Best,
~r
THE SYRUP-Y SWEET LIFE
We are an integrated, brand design agency. We execute brand-centric concepts for our clients which are varied across varied media.
We focus on interactive development, web development and on taking a concept further - web, print, environmental design, film and a lot of various types of media -- for our various clients.
DR: What do you like best about the work that you do?
The freedom of running our own company and dictating our path. I like the kind of work that we get to do.
We have our fate in our own hands...
